Small is Beautiful.

A small (but perfectly formed) design studio exploring where the Web meets the World.

Established 2006 - Edinburgh, UK

Founded in 2006 by Bryan and Stephanie Rieger, yiibu is a user experience and strategy consultancy that explores the space between technology and people—and what can happen where they intersect.

We work in the areas of product strategy, interaction design and experience design.

Our business has two parts: a research and foresight studio that interrogates past and present to craft stories about our future; and a client-facing consulting arm that keeps us firmly rooted in the realities of shipping products for today.

We'd love to hear from you!

For new projects, speaking engagement requests, and general inquiries drop us a line at For regular news and insights, follow us on Twitter, or subscribe to our newsletter.

Recent and upcoming events

  1. Melbourne, Australia

    Stephanie will speak at the inaugural ProductTank Melbourne on March 8, 2016.

  2. Lisbon, Portugal

    Stephanie will speak and present a workshop at UX Lisbon, May 24-27.

  3. London, UK

    Stephanie will speak at Google's Think Retail, on June 28th.

  1. San Francisco, USA

    Stephanie will speak at Generate on July 15th.

  2. Copenhagen, Denmark

    Stephanie will present a talk about the Physical Web Coldfront on September 1 2016.

  3. Hamburg, Germany

    Stephanie will present a plenary session and workshop at Next, September 22-23 2016.