Services

Based in London, UK—Yiibu works with device manufacturers, operators, agencies, and software companies to create unique and engaging mobile experiences.

Design

• user experience and product design
• design research (competitive analysis, usability audit, etc)
• interaction design
• creative + visual design (user interface, content and information design)
• rapid prototyping
• production design (templates, graphics, etc)
• UI customization (theme design), implementation and testing for S60

Strategy and consulting

• design workflow, rapid prototyping and documentation
• expertise in digital products aimed at the youth or educational markets
• strong understanding of the differences between mobile markets and consumers in Western Europe, North America and Asia.

We approach all our projects with two stakeholders in mind. The first is the user, who is at the centre of everything we design. The second is of course our client. We pride ourselves on the trusted, long-term relationships we develop with our clients and the care we take to understand their brand, business and goals.

How we work

We do not have a rigid methodology as all projects are truly different. We do however draw upon a set of standard tools, methods and techniques that complement our user centered design process. Most of our projects typically include these three stages and plenty of cyclical iterations along the way:

Research and Discovery

This includes, not only getting to know your product but its existing or projected users. This may include market research, literature reviews, one on one user interviews or qualitative research. The goal is to help you design the features and services that your users actually want and inform decisions based on true user goals, behaviours and motivations.

Modelling and Requirements

The goal of this stage is to generate, document and validate concepts informed through research; and ultimately endorsed by users through early and frequent testing. Throughout this (and the design) process, we work closely with your engineers to ensure the features and designs are feasible and implementable within your existing constraints.

Design and specification

The goal of this stage is typically to design the UI and user experience however, we work on all sorts of design projects. Some are purely conceptual or ‘big idea’ projects, others focus on assessing and improving the usability and overall experience of an existing product, while others simply focus on visual design. In all cases, design documentation is tailored to the project’s specific needs.